Introduction
The first 90 days define FMCG success in China. Agencies structure this phase as a controlled market entry experiment.
1. Pre-Launch Phase
- Market positioning validation
- SKU selection
- Content preparation
2. Launch Phase
- Douyin traffic seeding
- KOL/KOC activation
- Tmall store optimization
3. Post-Launch Phase
- Conversion optimization
- Retargeting strategy
- SKU performance analysis
4. Agency Role
- Full funnel orchestration
- Real-time performance monitoring
- Iteration strategy design
Conclusion
The first 90 days are not about scale—they are about system validation.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
