Introduction
Spading is a sports equipment manufacturing company founded in 1976. It maintains collaboration with more than 55 sports leagues and associations all over the world
lIn 2022, upon the arrival of Chinese New Year, we planned and produced a new year video to share the bouncing spirit of the Tiger.
Research and Strategy
We built upon the iconic Spalding basketball and found the perfect spot for the commercial, Shanghai’s Metro City to transform the spheric screen into a basketball.
Video Production
We embedded the element of the Tiger, the zodiac symbol of the new year, while animating the new collection from Spalding.
Results
Realised within a week before the Chinese New Year, the video was aired in time for the celebrations.
