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Brand First: How Foreign Companies Build Emotional Connections in China

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2025年4月16日

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Rebranding for Relevance: How Foreign Companies Win Chinese Consumers

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Making Global Brands Matter in China: A Blueprint for Long-Term Equity

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Elevating Global Brands in China Through Strategic Localization

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Building Brand Equity in China: A Long-Term Approach for International Companies

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Creating Brand Relevance: What International Companies Need to Know About China

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Brand Building in China: A Strategic Guide for International Companies

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Branding for Trust: The Overseas Playbook for Entering China Successfully

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Winning with Identity: Branding Essentials for Overseas Companies in China

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2025年4月16日

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Customer Relationship

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From Insight to Action: Leveraging Need States in China’s Digital Economy

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Customer Relationship

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Designing for Moments: How Need State Mapping Drives Growth in China

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2025年4月16日

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Mapping Consumer Needs: How Global Brands Win in China’s Dynamic Market

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2025年4月16日

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From Insight to Action: Leveraging Need States in China’s Digital Economy

Designing for Moments: How Need State Mapping Drives Growth in China

Mapping Consumer Needs: How Global Brands Win in China’s Dynamic Market

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