(Source: https://pltfrm.com.cn)
Choosing the right channels for selling dairy products involves considering factors like product types, target markets, and consumer preferences. Here’s a breakdown of the best channels for selling dairy products:
1. Supermarkets and Grocery Stores
Widespread Reach: Supermarkets and grocery stores are traditional and effective channels, offering broad consumer reach.
Product Visibility: They provide high visibility and allow consumers to physically inspect products before purchasing.
2. Specialty Food Stores
Niche Market: Ideal for targeting consumers looking for organic, artisanal, or specialty dairy products.
Higher Price Points: Often allows for higher pricing due to the specialty nature of the products.
3. Online Retailers and E-Commerce Platforms
Convenience: Online sales are increasingly popular due to convenience and the growing trend of home delivery.
Broader Audience: E-commerce platforms can reach a wider audience, including consumers who prefer shopping online.
Subscription Models: Consider subscription-based models for regular deliveries of milk, cheese, yogurt, etc.
4. Direct-to-Consumer (DTC)
Farm Shops and Local Delivery: Selling directly from farms or via local delivery services can be effective, especially for fresh and organic dairy products.
Online Direct Sales: Establish an online store for direct sales to consumers.
5. Wholesale Distributors
B2B Sales: Sell in bulk to businesses like restaurants, hotels, and cafes.
Large Volume Sales: Ideal for handling large volume sales and reaching institutional clients.
6. Farmer’s Markets and Community Events
Local Engagement: Great for building a local customer base and for brands emphasizing local, fresh, and organic products.
Direct Interaction with Consumers: Allows for direct interaction with consumers and immediate feedback.
7. Convenience Stores
Impulse Purchases: Suitable for single-serve and on-the-go dairy products like flavored milk or yogurt.
High Foot Traffic: Benefit from the high foot traffic and convenient locations.
8. Health and Natural Food Stores
Health-Conscious Consumers: Target health-conscious consumers looking for organic, lactose-free, or fortified dairy products.
9. Vending Machines
Innovative Channel: In some markets, milk or yogurt vending machines are becoming popular, especially in high-traffic areas like schools, offices, or train stations.
10. Food Service and Catering
Bulk Supply: Supply to catering companies and food service providers who require dairy products in their menus.
Conclusion
The best channels for selling dairy products can vary based on the type of product, target demographic, and regional preferences. A multi-channel strategy that combines traditional retail with modern e-commerce and direct-to-consumer models can effectively reach a wider audience and cater to varying consumer preferences.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
