(Source: https://pltfrm.com.cn)
Chinese consumers’ preferences in furniture selection have evolved significantly over the years, influenced by economic development, urbanization, and exposure to global trends. Here are some key aspects of their preferences:
1. Style
Modern and Minimalistic: There’s a growing preference for modern, minimalistic designs with clean lines, reflecting a shift towards contemporary living styles.
Traditional and Cultural Elements: Some consumers still appreciate traditional Chinese elements and designs, especially in segments valuing cultural heritage and craftsmanship.
Mix of East and West: A fusion style that incorporates both Western modernity and Chinese traditional aesthetics is also popular among certain consumer groups.
2. Function
Multi-Functionality: With urban living spaces often being compact, furniture that offers multi-functionality or space-saving features is increasingly sought after.
Smart and Technological Integration: There’s a rising interest in smart furniture, integrated with technology for enhanced comfort, convenience, and health monitoring.
3. Material
Quality and Sustainability: High-quality, durable materials are preferred. There’s also a growing awareness and preference for eco-friendly and sustainable materials.
Health and Safety: Materials that are non-toxic and environmentally friendly are gaining popularity, particularly among families with children and elderly.
4. Price
Value for Money: Chinese consumers are becoming more price-conscious, seeking the best value for their money. This doesn’t necessarily mean the cheapest option, but rather the best quality and functionality for the price.
Luxury Segment: There is also a niche market for luxury furniture among the affluent class, where price is less of a concern compared to brand prestige and exclusivity.
5. Customization
Personalized Options: Customization options are highly valued, as they allow consumers to tailor products to their specific needs and preferences.
6. Online Shopping and E-Commerce
Digital Influence: With the rise of e-commerce, Chinese consumers are increasingly researching and purchasing furniture online. The convenience, variety, and competitive pricing of online platforms are significant factors.
7. Brand Consciousness
Brand Preferences: Consumers show varying levels of brand loyalty, with some segments highly valuing well-known brands for their perceived quality and status symbol.
8. Cultural Influences
Feng Shui: Some consumers consider Feng Shui principles when selecting furniture, focusing on the arrangement and flow of energy in the living space.
9. Demographic Variations
Different Needs: Preferences can vary significantly across different age groups, income levels, and urban vs. rural residents.
Conclusion
Understanding these preferences is crucial for furniture businesses looking to enter or expand in the Chinese market. It’s essential to recognize the diversity and complexity of consumer needs and to adapt product offerings accordingly.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
