(Source: https://pltfrm.com.cn)
April 2023, the Chinese beauty market has been witnessing a dynamic evolution of trends and styles, reflecting both global influences and unique local preferences. Here are some of the popular beauty trends and styles in the Chinese market:
1. Natural and Minimalist Makeup
Subtle and Natural Look: There’s a growing preference for a natural, minimalist makeup look that emphasizes skin quality over heavy makeup.
Focus on Skincare: This trend aligns with the increased emphasis on skincare routines, with products that promote a healthy, natural glow being particularly popular.
2. K-Beauty Influence
Korean Beauty Trends: The influence of Korean beauty (K-Beauty) continues to be strong, characterized by dewy skin, soft eye makeup, and gradient lips.
Innovative Products: Korean-style beauty products like sheet masks, cushion compacts, and sleeping masks remain popular.
3. Traditional Chinese Ingredients
Herbal and Traditional Elements: There’s a resurgence in beauty products that incorporate traditional Chinese medicine (TCM) ingredients known for their skin benefits.
Cultural Resurgence: This trend is part of a broader interest in traditional culture and natural wellness approaches.
4. Technology-Driven Beauty
Tech-Enhanced Products: High-tech beauty gadgets, such as LED light therapy devices and ultrasonic facial cleansers, have gained popularity.
Personalized Beauty Tech: Technology for personalized skin analysis and product recommendations is becoming more prevalent.
5. Eco-Friendly and Sustainable Products
Sustainability: Environmentally friendly and sustainable beauty products are gaining traction, reflecting a growing environmental consciousness among consumers.
Clean Beauty: Products with natural, non-toxic ingredients are increasingly sought after.
6. Male Beauty and Grooming
Growing Market: The male grooming and beauty market is expanding, with an increasing number of products targeted at men’s skincare and cosmetics.
Social Acceptance: There’s a growing social acceptance of men using beauty products, driven in part by celebrity influence.
7. Bold and Experimental Styles
Colorful Makeup: While natural makeup is popular, there’s also a trend toward bold and experimental makeup, especially among younger consumers. This includes vibrant eyeshadows, graphic eyeliners, and bold lip colors.
Artistic Expression: Makeup as a form of artistic and personal expression, influenced by social media and pop culture.
8. Health-Oriented Products
Skin Health: Products that promise to improve skin health, such as those with anti-pollution, anti-aging, or hydrating properties, are in demand.
Holistic Approach: A holistic approach to beauty, where physical, mental, and emotional health are interconnected.
Conclusion
The beauty trends and styles in the Chinese market are characterized by a blend of traditional influences, technological innovation, environmental consciousness, and global trends like K-Beauty. This diversity reflects the market’s dynamic nature and the varying preferences of Chinese consumers. For brands and marketers in the beauty industry, understanding these trends is crucial to effectively catering to and engaging with Chinese consumers.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
