(Source: https://pltfrm.com.cn)
Chinese consumers have distinct needs and preferences when it comes to hotel services and facilities. As the hotel industry in China continues to grow and evolve, understanding these preferences is crucial for success in this competitive market. Here are some key aspects:
1. Quality and Comfort
High Standard of Accommodation: Comfortable, clean, and high-quality accommodation is a top priority. Well-appointed rooms with modern amenities are highly valued.
Luxury Amenities: Preferences for luxury amenities, such as spas, fitness centers, and swimming pools, especially in high-end hotels.
2. Technological Integration
High-Speed Internet: Fast and reliable Wi-Fi is considered essential.
Smart Room Features: Interest in smart room technologies, such as automated lighting, temperature control, and smart TVs.
3. Food and Dining
Local Cuisine Options: Availability of high-quality local Chinese cuisine, reflecting regional culinary preferences.
International Cuisine: Offering a variety of international cuisine options is also important, particularly in cities with more international travelers.
4. Location and Accessibility
Convenient Location: Proximity to major tourist attractions, business districts, public transportation, shopping areas, and dining options.
Transport Services: Shuttle services to key locations like airports and tourist spots can be a significant draw.
5. Cultural Sensitivity
Language Services: Availability of staff who speak Mandarin and, in more international settings, English.
Cultural Understanding: Sensitivity to Chinese customs and etiquette, including offering amenities like tea-making facilities and slippers.
6. Business Facilities
Business Services: Facilities for business travelers, including meeting rooms, business centers, and in-room workspaces.
Event and Conference Facilities: Capable of hosting events, conferences, and banquets.
7. Family-Friendly Features
Family Accommodations: Family rooms and child-friendly amenities like cribs and high chairs.
Children’s Activities: Children’s entertainment and activities, especially during holidays and weekends.
8. Health and Wellness
Wellness Facilities: Increasing demand for wellness facilities, including fitness centers, yoga classes, and wellness retreats.
Health and Safety Standards: High standards of cleanliness and safety, a factor that has become more important post-COVID-19.
9. Loyalty Programs and Personalization
Loyalty Rewards: Attractive loyalty programs offering discounts, upgrades, or other benefits.
Personalized Services: Tailored services and personalized experiences, such as custom dining or room preferences.
10. Online Presence and Booking
Ease of Online Booking: User-friendly online booking platforms, often via popular Chinese websites and apps.
Digital Payment Options: Acceptance of digital payment methods like WeChat Pay and Alipay.
11. Eco-friendliness
Sustainable Practices: Interest in hotels that demonstrate environmental responsibility through sustainable practices.
Conclusion
Chinese consumers look for a combination of comfort, convenience, technological integration, and cultural sensitivity in hotel services and facilities. The ability to cater to these needs and preferences, from the basic quality of accommodation to more sophisticated demands for technology and personalization, is key to attracting and retaining guests in the Chinese hotel market.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
