(Source: https://pltfrm.com.cn)
Up to April 2023, the certification standards for organic and natural beauty products in China are evolving, reflecting the growing interest in organic and natural personal care products among Chinese consumers. Here’s an overview of the key aspects of these certification standards:
1. China Organic Certification (COC)
Organic Certification: The China Organic Certification (COC), managed by the Certification and Accreditation Administration of the People’s Republic of China (CNCA), is the primary standard for organic products.
Standards and Requirements: Products certified under COC must comply with strict requirements, including the avoidance of synthetic chemicals and adherence to environmentally sustainable practices.
2. China National Standard for Organic Products (GB/T 19630)
National Standard: GB/T 19630 sets out the standards for organic products in China, including production, processing, labeling, and marketing.
Scope and Compliance: This standard applies to agricultural products and processes but has implications for organic ingredients used in beauty products.
3. International Organic Certification Recognition
USDA Organic, ECOCERT, and COSMOS: While there is no direct equivalent in China to international organic certifications like USDA Organic (United States) or ECOCERT and COSMOS (Europe), these certifications are often recognized and valued by Chinese consumers.
Cross-Border E-Commerce: International brands with these certifications often enter the Chinese market through cross-border e-commerce platforms, where the regulations are more relaxed compared to traditional import channels.
4. Certification for Natural Beauty Products
Lack of Specific Standards: As of 2023, there is no specific national standard in China for certifying natural beauty products.
Self-Regulation by Brands: Brands often self-regulate and define their criteria for ‘natural’ products, but these are subject to scrutiny from both consumers and regulatory bodies.
5. Labeling and Marketing Regulations
Accurate Labeling: Products claiming to be organic or natural must ensure that their labeling and marketing are accurate and do not mislead consumers.
Compliance with Advertising Laws: Claims made on product labels and in marketing materials must comply with China’s advertising laws and regulations.
6. Evolving Regulatory Landscape
Increasing Scrutiny: The Chinese government is increasingly scrutinizing claims made by beauty products, including organic and natural labels.
Consumer Awareness and Demand: Growing consumer awareness and demand for organic and natural products are driving a more structured approach to certification and labeling.
Conclusion
For beauty products in China, the landscape for organic and natural certification is guided by national standards for organic products and influenced by international certification recognition. However, specific standards for natural beauty products are less defined, requiring brands to navigate carefully to ensure compliance and maintain consumer trust. As the market for organic and natural beauty products grows in China, it is likely that more specific and stringent regulations and standards will be developed.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
