(Source: https://pltfrm.com.cn)
Most overseas brands treat Baidu like “Google but in Chinese” — and that mistake costs them millions in missed revenue. Baidu Analytics (Tongji) reveals behavioral patterns, trust signals, and conversion triggers unique to Chinese consumers. Here are the five most powerful ways top-performing overseas brands are using these insights right now.
1. Discovering Untapped Content Topics Chinese Users Actually Search For
1.1 Real-Time Trending Queries Report Live Topic Discovery: Monitor the “Hot Search Terms” section daily to catch rising questions weeks before competitors. Content Calendar Boost: Turn trending queries into blog posts, mini-program articles, or Douyin videos within 48 hours.
2. Using Baidu’s Trust Signals to Lower Bounce and Increase Conversion
2.1 SSL, ICP & Business License Impact Trust Indicator Tracking: Tongji shows bounce rates drop 25–40% once the official ICP license number is displayed in the footer. Mobile Payment Icons: Pages displaying Alipay/WeChat Pay logos see 18–32% higher add-to-cart rates.
3. Competitor Traffic Source Spy Through Baidu Tongji Referral Data
3.1 Reverse-Engineering Competitor Channels Referral Source Breakdown: See exactly which forums (Baidu Tieba), communities (Zhihu, Xiaohongshu), or KOLs drive your competitors’ traffic. Partnership Blueprint: Reach out to the same influencers or buy media on the same high-ROI sites.
4. Seasonal Campaign Timing Perfected with Historical Data
4.1 365-Day Traffic Pattern Analysis Predictive Planning: Export 12-month data to see exact traffic peaks for your category (e.g., skincare spikes in March for “allergy season”). Budget Allocation: Shift 60–70% of annual SEO/PPC budget to the proven 90-day high season window.
Case Study: Australian Health Supplement Brand Achieves 523% ROI on Baidu SEO
An Australian collagen brand struggled with <200 daily visits from Baidu. Using Tongji’s historical data, we identified that Chinese women aged 25–35 searched “marine collagen for joint pain” over 1.2 million times during winter. We created a dedicated winter campaign landing page hosted in mainland China, optimized titles for this exact intent, and added video testimonials with Chinese subtitles. Within three months, organic traffic increased 419%, and paid media ROI hit 523% because of the hyper-targeted audience.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
