(Source: https://pltfrm.com.cn)
For overseas brands entering the Chinese market, understanding keyword difficulty is crucial for effective SEO and SEM strategies. Baidu Keyword Planner offers insights into keyword difficulty, helping brands to choose the most effective keywords for their campaigns.
Key Strategies for Utilizing Baidu Keyword Planner for Keyword Difficulty:
- Evaluating Competition Levels: Baidu Keyword Planner helps brands evaluate the competition levels of different keywords. For example, a beauty brand might find that “natural skincare” has high competition, prompting them to focus on less competitive but related keywords like “organic skincare solutions.”
- Prioritizing Low-Difficulty Keywords: By targeting low-difficulty keywords, brands can improve their chances of ranking higher in search results. A tech company could identify that “budget laptops” has lower difficulty compared to “best laptops,” allowing them to capture a specific segment of the market.
- Balancing High and Low-Difficulty Keywords: An effective strategy involves balancing high and low-difficulty keywords. A fitness brand might target high-difficulty keywords like “home workout plans” for broader reach, while also focusing on low-difficulty keywords like “quick home exercises” for easier wins.
- Content Optimization: Brands can use keyword difficulty insights to optimize their content strategy. An online education provider might find that “online learning platforms” is highly competitive, and decide to produce detailed content on less competitive keywords such as “interactive online courses.”
- Ad Campaign Efficiency: Understanding keyword difficulty helps brands allocate their ad budgets more efficiently. A travel agency might discover that “luxury travel” is highly competitive, and instead focus their ad spend on “affordable luxury vacations” to maximize ROI.
Challenges and Considerations:
- Dynamic Landscape: Keyword difficulty can change quickly, requiring continuous monitoring and adjustments.
- Localized Relevance: Keywords must be relevant to the Chinese market, considering cultural and linguistic nuances.
- Comprehensive Approach: Combining keyword difficulty data with broader marketing insights ensures a holistic strategy.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
