(Source: https://pltfrm.com.cn)
Introduction
To gain visibility in China’s digital market, businesses need to adapt their press release SEO strategies to cater to local search engines and consumer behaviors. This article provides strategies to ensure press releases achieve higher search engine rankings in China.
1. Crafting SEO-Friendly Content
1.1 Using Localized Keywords Effectively
When optimizing press releases, use localized keywords that reflect common search terms among Chinese users. These should be integrated naturally throughout the content to avoid keyword stuffing.
1.2 Prioritizing High-Quality, Informative Content
The content of the press release should provide real value to the reader. Search engines like Baidu prioritize informative content, so ensure the release provides actionable insights or announcements that are relevant to the target market.
2. Optimizing for Baidu’s Algorithm
2.1 Focusing on Link Structures
Internal and external links play an important role in Baidu’s algorithm. Include relevant internal links to your own website and external links to credible Chinese sources to improve SEO performance.
2.2 Creating Rich Media Elements
Baidu’s algorithm favors press releases that incorporate multimedia elements. Include images, videos, and infographics with proper alt tags to enhance both user engagement and search engine rankings.
3. Engaging with Local Platforms for Distribution
3.1 Leveraging China’s News Platforms
Distribute the press release on popular Chinese news platforms such as Sohu or Netease. These platforms carry authority in the local market, and backlinks from them can significantly boost SEO rankings.
3.2 Building Relationships with Local Journalists
Developing relationships with Chinese journalists and media outlets can help amplify press releases. Engaging with local media can lead to further coverage and higher visibility in search results.
4. Enhancing Engagement through Social Media
4.1 Promoting on WeChat and Weibo
Sharing the press release on WeChat and Weibo increases the likelihood of engagement and click-throughs. Social media shares improve your SEO rankings as more people interact with the press release.
4.2 Incorporating Social Media Plugins
Adding social media sharing buttons to your press release encourages more users to share it on platforms like Weibo, further boosting visibility and enhancing SEO performance.
Case Study: A Global Automotive Brand’s Press Release Success
A global automotive brand optimized its press release for the Chinese market by focusing on localized keywords and rich media. By distributing the release through trusted news platforms and sharing it across Weibo, the company increased its press release viewership by 60%, resulting in significant media coverage and SEO improvement.
Conclusion
To maximize the impact of press releases in China, businesses should focus on crafting SEO-friendly content, optimizing for Baidu’s algorithm, leveraging local platforms, and enhancing engagement through social media. These strategies help increase visibility and drive organic traffic to press releases.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
