(Source: https://pltfrm.com.cn)
Baidu Keyword Planner is an essential tool for refining market positioning strategies in China. By leveraging this tool, businesses can effectively position themselves in the market to attract their target audience and gain a competitive edge.
Effective Approaches for Using Baidu Keyword Planner for Market Positioning:
- Analyze Competitive Keywords: Use Baidu Keyword Planner to identify keywords that competitors are targeting. For example, a global tech company can analyze keywords like “innovative tech solutions” to understand the positioning of competitors and find opportunities for differentiation.
- Understand Market Demand: Evaluate keyword search volumes and trends to gauge market demand. For instance, an international beauty brand can use keywords such as “luxury skincare products” to determine consumer interest and position their products accordingly.
- Tailor Marketing Messages: Develop marketing messages based on keyword insights to align with market positioning. For example, a global fitness brand might use keywords like “high-performance workout gear” to craft messages that resonate with fitness enthusiasts.
- Optimize Ad Campaigns: Create ad campaigns that reflect your market positioning strategy, using targeted keywords to attract the right audience. For instance, an international travel agency can use keywords like “exclusive travel experiences” to position their services as premium.
- Monitor and Adjust Positioning: Regularly track keyword performance to adjust your market positioning strategies as needed. For example, a global automotive brand can monitor keywords like “luxury electric vehicles” to stay aligned with evolving market trends.
Challenges and Considerations:
- Keyword Selection: Ensure selected keywords accurately reflect your market positioning goals.
- Competitor Analysis: Stay informed about competitors’ strategies to identify areas for differentiation.
- Ad Content: Develop compelling ad content that effectively communicates your market positioning.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
