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Introduction
Global brands often enter China with a strong international presence—but stumble when it comes to search visibility. Baidu operates by its own rules, and what works on Google doesn’t necessarily apply. To truly scale in China, global brands must partner with SEO experts who understand how to adapt international assets to meet local algorithms, user behaviors, and technical requirements. Here’s how top SEO services help global brands thrive in China.
1. Site Infrastructure Tailored for China
Server Optimization for Chinese Access
Consultants assess hosting performance and migrate to local servers or Chinese CDNs to eliminate latency issues, which Baidu penalizes.
ICP Licensing for Visibility
While some brands use cross-border workarounds, those with an ICP license enjoy better crawl rates and ranking preference. SEO consultants handle the application or structure partnerships to support it.
2. Local Content Planning for Chinese Search Habits
Topic Clustering Based on Baidu Intent
Consultants analyze what users search for during various phases—from product discovery to detailed comparison—and build a content plan that mirrors this intent.
Content That Converts
Beyond traffic, consultants optimize for downstream KPIs like time-on-page, click-through rate, and lead generation. Blogs, FAQs, and educational hubs are localized and measurable.
3. On-Page SEO for Baidu’s Unique Algorithm
Metadata and Headers Optimization
Consultants optimize every title tag, header, and image alt text using Simplified Chinese, ensuring they follow Baidu’s indexing logic.
Internal Linking and URL Hygiene
Baidu prefers flat architecture. Consultants structure site navigation and internal links to enhance crawl depth and reduce orphan pages.
4. Off-Site SEO and Authority Building
High-Trust Backlink Placement
PR mentions on Sina, Sohu, or relevant industry portals are arranged to improve domain authority. These backlinks build trust both with Baidu and with users.
SEO Integration With Social Listening
SEO consultants connect mentions across RED, Weibo, and Zhihu to Baidu rankings, helping Google-famous brands become discoverable in China’s unique ecosystem.
Case Study: German Kitchen Brand Drives Organic Growth in China
A high-end kitchen appliance brand from Germany partnered with a consultant to grow search traffic in China. After moving hosting to Alibaba Cloud and restructuring their sitemap, the consultant launched a Baidu-targeted blog, secured backlinks from local design magazines, and cleaned up technical SEO issues. In 4 months, organic search visits rose 86%, and the brand saw a 2.3x increase in inquiries from Tier 1 city customers.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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