(Source: https://pltfrm.com.cn)
For overseas brands entering the Chinese market, leveraging Baidu Keyword Planner search volume data is essential for optimizing marketing strategies and enhancing online visibility.
Key Strategies for Utilizing Search Volume Data:
- Keyword Prioritization: Baidu Keyword Planner helps brands prioritize keywords based on search volume. For example, a fashion brand may find that “summer dresses” has higher search volume compared to “beachwear.” Prioritizing high-volume keywords can drive more organic traffic to the brand’s website.
- Target Audience Insights: Search volume data provides insights into the interests and behaviors of the target audience. If a food brand notices high search volume for “vegan recipes,” it can develop targeted content and products to cater to this growing consumer segment.
- SEO Strategy Development: Analyzing search volume helps brands develop an effective SEO strategy. For instance, a travel agency can optimize its website for high-volume keywords like “China travel packages” to improve search engine rankings and attract more visitors.
- Competitive Benchmarking: Brands can use search volume data to benchmark their performance against competitors. By comparing keyword rankings and search volume, brands can identify areas where they outperform or lag behind competitors, informing strategic adjustments.
- Product Development: High search volume for specific keywords can signal market demand for certain products. For example, if “smart home devices” shows substantial search volume, a tech brand might consider expanding its product line to include smart home solutions.
Challenges and Considerations:
- Data Accuracy: Ensuring the accuracy of search volume data is critical. Brands should cross-reference data from multiple sources to validate insights.
- Dynamic Trends: Consumer interests can change rapidly. Brands must continuously monitor search volume trends to stay ahead of market shifts.
- Localization: Keywords should be localized to match the language and preferences of Chinese consumers. This enhances the relevance and effectiveness of the marketing strategy.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
