(Source: https://pltfrm.com.cn)
Baidu Keyword Planner is an invaluable tool for businesses aiming to fine-tune their market positioning strategies in China. By leveraging this tool, companies can effectively position themselves to meet market demands and stand out from competitors.
Key Tactics for Using Baidu Keyword Planner for Market Positioning:
- Analyze Industry Keywords: Utilize Baidu Keyword Planner to analyze industry-specific keywords and understand market positioning trends. For example, a global health brand can use keywords like “natural wellness products” to align with current industry trends.
- Monitor Competitor Strategies: Assess the keywords used by competitors to refine your positioning strategy. For instance, a global entertainment company can analyze keywords like “premium streaming services” to differentiate their offerings and position themselves as top-tier providers.
- Segment Market Needs: Identify and target keywords that address specific market needs and segments. For example, an international education provider can use keywords like “advanced language courses” to cater to students seeking specialized educational opportunities.
- Develop Positioning Statements: Craft positioning statements and marketing messages based on keyword insights. For instance, a global automotive brand can use keywords like “innovative hybrid vehicles” to position their products as leaders in sustainable transportation.
- Evaluate and Refine Positioning: Continuously evaluate keyword performance and refine your market positioning based on the results. For example, a global beverage company can track keywords like “premium coffee blends” and adjust their positioning to better meet consumer preferences.
Challenges and Considerations:
- Keyword Accuracy: Ensure that keywords accurately reflect your market positioning objectives.
- Market Dynamics: Stay updated on market dynamics to adapt your positioning strategy.
- Message Effectiveness: Develop clear and effective messaging that aligns with your market positioning.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
