(Source: https://pltfrm.com.cn)
Baidu Keyword Planner is an invaluable tool for businesses seeking to optimize their keyword selection strategies in China. By utilizing this tool, companies can enhance their marketing campaigns and achieve better engagement with their target audience.
Key Strategies for Using Baidu Keyword Planner for Keyword Selection:
- Analyze Keyword Metrics: Use Baidu Keyword Planner to analyze metrics such as search volume and keyword difficulty. For example, an international electronics brand could target keywords like “latest smartphone technology” based on high search volume and manageable difficulty.
- Prioritize High-Value Keywords: Focus on selecting keywords that offer the highest value in terms of potential traffic and conversions. For instance, a global health brand might prioritize keywords like “effective dietary supplements” to drive high-quality traffic to their site.
- Leverage Competitor Insights: Evaluate keywords that competitors are targeting to gain insights and identify opportunities. For example, a global e-commerce platform can use keywords like “top-rated online shopping sites” to position themselves effectively against competitors.
- Segment Audience Preferences: Choose keywords that align with different audience segments to improve targeting. For instance, a global beauty brand could use keywords like “anti-aging skincare for men” to target a specific demographic.
- Refine Keyword List: Regularly refine your keyword list based on performance data and changing market trends. For example, a global travel company might adjust their keywords like “budget travel deals” based on seasonal demand and competition.
Challenges and Considerations:
- Relevance and Accuracy: Ensure keywords accurately reflect your target market and business goals.
- Competitive Landscape: Stay informed about competitors’ keyword strategies to maintain a competitive edge.
- Performance Metrics: Continuously track and analyze keyword performance for optimal results.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
