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To succeed in Baidu’s mobile search landscape, optimizing content for mobile users is essential. Here’s how to ensure your content performs well on Baidu’s mobile search platform.
- Create Mobile-Friendly Content
Content that is optimized for mobile devices performs better on Baidu. This includes using shorter paragraphs, larger fonts, and mobile-friendly images. A global fashion brand optimized its content for mobile, resulting in a 20% increase in mobile search rankings.
- Utilize Localized Content Strategies
Localization is key to mobile SEO success in China. Tailoring your content to local languages and cultural nuances can improve your site’s performance on Baidu. A multinational beverage company implemented a localized content strategy, leading to a 35% growth in mobile search traffic.
- Ensure Easy Navigation on Mobile Devices
User-friendly navigation is crucial for mobile SEO. Ensuring that your site is easy to navigate on mobile devices can improve user engagement and search rankings. An international hospitality chain revamped its mobile site’s navigation, leading to a 30% improvement in mobile search performance.
Case Study: Boosting Mobile Traffic Through Localized Content and User-Friendly Navigation
In 2024, a global retail brand achieved significant growth in mobile search traffic on Baidu by focusing on localized content and user-friendly navigation. These efforts led to a 40% increase in mobile search rankings and a 25% rise in mobile-driven sales. This case study demonstrates the importance of optimizing content and navigation for Baidu’s mobile search platform.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
