Technical SEO audits are a key component of optimizing a website for Baidu. By addressing technical issues and implementing best practices, businesses can improve their search performance and user experience. Here’s how to effectively conduct a technical SEO audit on Baidu:
- Performance and Speed Analysis
Assessing site performance and speed is crucial for SEO success. An online marketplace in Beijing improved their site’s performance by reducing server response times and optimizing code. This led to a 50% increase in site speed and a 45% boost in search rankings. Performance and speed optimization are essential for ranking well on Baidu and enhancing user satisfaction.
- Content and Meta Tag Optimization
Ensuring that content and meta tags are optimized for search engines is vital. A local educational institution in Shanghai updated their content and meta tags to include relevant keywords and improve readability. This resulted in a 55% increase in search visibility and a 50% rise in site traffic. Proper content and meta tag optimization supports better search engine indexing and ranking.
- Technical Audit for Mobile Optimization
Mobile optimization is critical for search rankings on Baidu. A local hotel in Wuhan performed a technical SEO audit to ensure their site was fully optimized for mobile devices. By improving mobile usability and load times, they achieved a 60% increase in mobile traffic and a 55% boost in bookings. Mobile optimization is essential for maintaining search visibility and user engagement.
Case Study: Success During the 2024 New Year Campaign
For the 2024 New Year campaign, a local apparel brand in Shenzhen conducted a technical SEO audit to enhance their site’s performance. By optimizing speed, content, and mobile usability, they saw a 70% increase in search visibility and a 65% rise in sales. This case study underscores the importance of technical SEO audits for achieving significant results during major campaigns.
PLTFRM specializes in conducting thorough technical SEO audits for Baidu, helping businesses optimize their sites and improve search performance. We have successfully assisted companies like the Shenzhen apparel brand in achieving better results. Contact us to discover how a technical SEO audit can enhance your Baidu strategy. Search PLTFRM for a free consultation!
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