(Source: https://pltfrm.com.cn)
Understanding keyword difficulty is essential for brands seeking to optimize their digital marketing strategies in China. Baidu Keyword Planner provides valuable insights into keyword difficulty, helping brands to effectively target their audience and improve their online presence.
Key Strategies for Utilizing Baidu Keyword Planner for Keyword Difficulty:
- Identifying Competitive Keywords: Baidu Keyword Planner helps brands identify highly competitive keywords. A luxury goods brand might find that “designer watches” has high difficulty, prompting them to explore alternative keywords like “luxury timepieces.”
- Focusing on Achievable Keywords: Targeting achievable, low-difficulty keywords can yield quicker results. A health supplement brand could discover that “natural supplements” is less competitive than “health supplements,” allowing them to gain visibility more efficiently.
- Creating Targeted Content: Keyword difficulty insights inform content creation strategies. A fashion retailer might find that “summer fashion trends” is highly competitive, and choose to create content around “affordable summer outfits” to attract a more niche audience.
- Optimizing PPC Campaigns: Brands can optimize their PPC campaigns by focusing on keywords with manageable difficulty levels. An electronics retailer might identify that “best smartphones” is too competitive and allocate budget towards “affordable smartphones” for better results.
- Strategic Long-Tail Keywords: Long-tail keywords with lower difficulty can provide targeted traffic. A travel company might use “family vacation packages” instead of the highly competitive “vacation packages” to attract specific customer segments.
Challenges and Considerations:
- Shifting Trends: Keyword difficulty can fluctuate, requiring ongoing analysis and strategy adjustments.
- Localization Importance: Keywords must be culturally and linguistically adapted for the Chinese market.
- Integrated Strategy: Combining keyword difficulty with other marketing data ensures comprehensive strategy development.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
