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Introduction
In the fast-paced world of digital marketing, creating content that provides lasting value is a challenge. Evergreen content is the solution. This type of content continues to drive traffic and deliver SEO benefits long after it’s published. This article explores how to maximize the SEO value of evergreen content on Baidu, ensuring your brand maintains strong visibility over time.
1. Understanding Baidu’s Content Preferences
1.1 Comprehensive and Authoritative Content
Baidu rewards content that is authoritative and covers a subject in-depth. To create evergreen content that appeals to Baidu’s algorithm, make sure to provide comprehensive coverage on the topics relevant to your audience. Detailed product guides, FAQs, and industry insights are examples of content that will perform well in the long term.
1.2 User-Centric Approach
Content that directly addresses user needs is favored by Baidu. To create evergreen content, focus on answering the common questions and concerns of your target market. Using a Q&A format or “how-to” guides can be highly effective for creating content that remains valuable and relevant.
2. Continuous Content Updates
2.1 Refreshing Existing Content
Baidu places importance on fresh content. While your content may be evergreen, periodic updates with new insights, trends, or industry changes can help keep it relevant. Set a schedule for revisiting and refreshing old content, ensuring it remains fresh in Baidu’s eyes.
2.2 Expanding Content Depth
As time passes, the depth of your content may require expansion to stay relevant. Consider adding new sections, multimedia, or additional case studies to keep the content comprehensive and up-to-date.
3. Building Backlinks for Evergreen Content
3.1 Natural Link Building
Baidu values high-quality backlinks from authoritative sites. Create content that naturally attracts links by offering valuable insights, research, and unique perspectives. Evergreen content that serves as a valuable resource is more likely to attract organic backlinks, boosting its SEO performance.
3.2 Leveraging Chinese Influencers
Partnering with Chinese influencers or industry experts to link back to your content can improve your content’s authority. This strategy can be especially effective for evergreen content that provides ongoing value to the audience.
4. Case Study: Leveraging Evergreen Content for a SaaS Platform
A SaaS platform offering HR solutions tailored to Chinese businesses utilized evergreen content to address common HR challenges in China. The platform’s content, which included guides, templates, and industry analyses, consistently ranked on Baidu. The strategic updates and focus on user concerns helped maintain its relevance, driving ongoing traffic.
Conclusion
Evergreen content is an essential component of any long-term SEO strategy. By creating valuable, user-focused content and maintaining its relevance over time, businesses can ensure sustained SEO success in the Chinese market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
