(Source: https://pltfrm.com.cn)
Baidu Keyword Planner is a critical tool for businesses aiming to select the most effective keywords for their marketing strategies in China. By leveraging this tool, companies can make informed decisions about which keywords to target, enhancing their visibility and engagement with the right audience.
Effective Strategies for Using Baidu Keyword Planner for Keyword Selection:
- Identify High-Performing Keywords: Use Baidu Keyword Planner to identify high-performing keywords relevant to your business. For example, an international fashion retailer might target keywords like “luxury designer clothes” to attract high-end customers.
- Evaluate Keyword Competition: Analyze the competition for different keywords to choose those with optimal balance between search volume and competition. For instance, a global tech company may select keywords like “innovative gadgets” that have substantial search volume but manageable competition.
- Focus on Long-Tail Keywords: Consider long-tail keywords that are more specific and less competitive. For example, a global pet food brand could use long-tail keywords like “organic dog food for small breeds” to target niche markets effectively.
- Assess Seasonal Trends: Use keyword trends and seasonality data to choose keywords that align with peak times. For instance, a global retailer might focus on keywords like “summer sale clothing” during the peak summer season to boost visibility and sales.
- Monitor and Adjust: Regularly monitor keyword performance and adjust your selection strategy based on real-time data. For example, an international travel agency can track keywords like “best travel destinations 2024” and refine their keyword list based on performance metrics.
Challenges and Considerations:
- Keyword Relevance: Ensure selected keywords are closely related to your business offerings.
- Competition Levels: Choose keywords that offer a good balance of search volume and competition.
- Performance Tracking: Continuously monitor and refine keyword performance to stay competitive.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
