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Mastering keyword list creation is crucial for driving effective digital campaigns. Baidu Keyword Planner provides valuable tools for developing keyword lists that can significantly enhance your campaign performance. Here’s how to use Baidu Keyword Planner for mastering keyword list creation.
- Researching and Selecting Keywords
Baidu Keyword Planner helps in researching and selecting keywords that align with your campaign objectives. By focusing on keywords with high relevance and search intent, you can attract a more targeted audience. For instance, targeting keywords like “organic food products China” can appeal to health-conscious consumers.
- Expanding and Diversifying Keyword Lists
Utilize Baidu Keyword Planner to expand and diversify your keyword lists by exploring related keywords and variations. This approach helps capture a wider audience and address different search intents. For example, expanding from “health supplements” to “natural health supplements” and “vitamin supplements China” can cover more search queries.
- Optimizing Based on Performance Data
Baidu Keyword Planner provides performance data that allows you to optimize your keyword lists based on search volume and competition. Prioritize keywords that offer the best potential for driving traffic and conversions. For example, selecting keywords with high search volume and low competition can enhance your campaign’s visibility.
- Monitoring and Adjusting Keyword Lists
Regular monitoring and adjustment of your keyword lists are essential for maintaining campaign effectiveness. Baidu Keyword Planner enables you to track keyword performance and make data-driven adjustments. For example, replacing low-performing keywords with new, high-potential keywords can improve overall campaign results.
Case Study: Enhancing Visibility for the 2024 Guangzhou International Art Fair
For the 2024 Guangzhou International Art Fair, an art gallery used Baidu Keyword Planner to create a targeted keyword list. By focusing on high-potential and relevant keywords, the gallery achieved a 40% increase in online visibility and a 30% rise in event attendance. Regular monitoring and adjustments based on keyword performance were critical for these results.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
