(Source: https://pltfrm.com.cn)
Introduction
For foreign companies expanding into China, one of the biggest challenges is digital visibility. While your brand may be well-known globally, it’s Baidu—not Google—that shapes consumer discovery in China. Without localized SEO, your presence risks being invisible to Chinese audiences. In this article, we explore how specialized SEO consulting services help foreign companies navigate China’s unique search engine ecosystem—building visibility, trust, and long-term growth.
1. Rebuild Search Strategy from the Ground Up
Avoid direct translation of global SEO frameworks
Foreign companies often try to localize their site by translating English pages—but Baidu has different ranking signals and keyword structures. SEO consultants help rebuild strategies based on Chinese search behavior, not just language.
Redefine keyword targets with local tools
Tools like Baidu Index, Aizhan, and 360 Trends reveal how local users search differently. Consultants build a Mandarin keyword strategy that reflects user needs, cultural context, and purchase intent.
2. Ensure Technical Compatibility with Baidu and China’s Web Infrastructure
Adapt site structure and hosting for China
Foreign domains often suffer from slow load times or indexing issues. SEO consultants optimize server location, reduce content delivery delays, and ensure mobile compatibility—critical for both SEO rankings and user retention.
Implement Baidu-friendly tagging and metadata
Title tags, meta descriptions, and alt text must be simplified and keyword-aligned in Mandarin. Consultants also apply Baidu’s preferred schema markup to improve SERP visibility.
3. Create Localized Content That Connects and Converts
Go beyond product copy with SEO blogs and guides
Foreign brands must earn trust through useful, localized content. SEO consultants create Mandarin blog posts, industry explainers, and FAQs that answer local user questions and build organic traffic.
Adapt tone, visuals, and CTAs for cultural relevance
Effective SEO content feels native to the reader. Consultants adjust tone, imagery, and visual layout to reflect Chinese UX norms and increase user engagement.
4. Build Local Authority Through Chinese Platforms
Distribute content on Baijiahao, Zhihu, and industry portals
Publishing content on Baidu’s affiliated platforms increases visibility and improves domain trust. Consultants coordinate cross-platform publication strategies to amplify reach.
Secure backlinks from trusted Chinese sources
Link-building strategies target high-authority local sites that Baidu recognizes. These inbound links are critical to ranking in competitive verticals.
Case Study: French B2B Logistics Firm Enters China with SEO-Driven Lead Generation
A French logistics firm launched a Chinese microsite with low initial traffic. After hiring a local SEO consultant, the company rebuilt its Baidu keyword strategy, launched localized content on Baijiahao, and implemented ICP-compliant hosting. Organic visits grew by 600% over three months, and inbound B2B leads via SEO outperformed paid acquisition by 3.2x.
Conclusion
In China’s digital market, being foreign is not enough—being findable matters more. With expert SEO consulting, foreign companies can build a localized digital presence that ranks, converts, and scales over time. The key lies in understanding local platforms, behaviors, and expectations—and adapting your strategy to fit.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
