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Baidu’s move to mobile-first indexing requires businesses to focus on mobile optimization to maintain high user engagement and search rankings. Here’s how to leverage this shift effectively.
- Prioritize Mobile Site Speed
Mobile site speed is a critical factor in Baidu’s mobile-first indexing. Ensuring that your mobile site loads quickly can significantly enhance user engagement and search rankings. A global tech firm optimized its mobile site speed, resulting in a 20% decrease in bounce rates and a 25% increase in search visibility.
- Streamline Mobile Navigation
User-friendly navigation is key to keeping users engaged on your mobile site. Simplifying mobile navigation can improve user experience and lead to higher search rankings on Baidu. A multinational food brand streamlined its mobile site navigation, leading to a 30% improvement in user engagement and search performance.
- Optimize Visual Content for Mobile
Visual content needs to be optimized for mobile devices to perform well in Baidu’s mobile-first indexing. This includes compressing images, using mobile-friendly formats, and ensuring fast load times. An international retail brand optimized its visual content for mobile, resulting in a 25% boost in mobile search traffic.
Case Study: Boosting User Engagement Through Mobile Site Speed and Visual Optimization
In 2024, a leading global travel agency significantly improved its user engagement on Baidu by prioritizing mobile site speed and optimizing visual content for mobile. These strategies led to a 35% increase in search rankings and a 20% rise in mobile-driven bookings. This case study demonstrates the importance of optimizing various aspects of the mobile user experience in response to Baidu’s mobile-first indexing.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
