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Effective keyword planning is crucial for global brands looking to enhance their visibility in the Chinese market. Baidu Keyword Planner offers comprehensive tools to help international brands develop targeted keyword strategies that drive engagement and conversions. Here’s how global brands can leverage Baidu Keyword Planner for success.
- Understanding Local Market Trends
Baidu Keyword Planner helps global brands understand local market trends by providing insights into popular search queries and consumer behavior. For instance, a global fashion brand entering the Chinese market can use Baidu Keyword Planner to identify trending fashion terms and local preferences, allowing them to tailor their keyword strategy effectively.
- Crafting a Targeted Keyword Strategy
Utilize Baidu Keyword Planner to craft a targeted keyword strategy by selecting keywords that resonate with the local audience. This includes identifying high-traffic keywords relevant to your brand and adapting them to fit local search patterns. For example, a global electronics brand might focus on keywords like “latest smartphone technology China” to attract tech-savvy consumers.
- Expanding Keyword Reach
Baidu Keyword Planner provides tools to expand your keyword reach by exploring related terms and long-tail keywords. This approach helps global brands capture a broader audience and address various search intents. For instance, expanding from “luxury cars” to include “luxury electric vehicles China” and “high-end SUVs Beijing” can enhance search visibility.
- Monitoring and Optimizing Keyword Performance
Regular monitoring and optimization of your keyword strategy are essential for maintaining campaign effectiveness. Baidu Keyword Planner allows you to track keyword performance and make data-driven adjustments to improve results. For example, adjusting your keyword list based on performance metrics can help you focus on high-performing keywords and refine your strategy.
Case Study: Expanding Reach for the 2024 Shanghai Auto Show
For the 2024 Shanghai Auto Show, a global automotive brand used Baidu Keyword Planner to develop a targeted keyword strategy. By focusing on relevant and high-traffic keywords, the brand saw a 30% increase in online engagement and a 25% rise in event registrations. Continuous optimization and adjustment based on performance data were key to these results.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
