(Source: https://pltfrm.com.cn)
Baidu Keyword Planner is essential for understanding and analyzing search intent, allowing businesses to refine their marketing strategies in China. By focusing on search intent, companies can better align their content and advertising efforts with user needs.
Key Approaches for Using Baidu Keyword Planner for Search Intent Analysis:
- Segment Search Intents: Utilize Baidu Keyword Planner to segment search queries into different intent types such as purchase, research, and comparison. For example, a global home appliance brand might focus on keywords like “best air purifiers for allergies” to capture users with research and purchase intent.
- Understand User Needs: Analyze the keywords to uncover user needs and preferences. For instance, a global beauty company might examine searches like “natural skincare routines” to cater to users interested in informational content about skincare.
- Create Relevant Content: Develop content that matches the search intent identified. For example, an international travel brand could create guides and itineraries for searches like “top adventure travel destinations” to align with users’ search for specific travel experiences.
- Optimize Ad Campaigns: Adjust ad campaigns to reflect the search intent of users. For example, a global car manufacturer might target keywords like “luxury cars with best fuel efficiency” to appeal to users interested in both luxury and fuel-efficient vehicles.
- Refine Strategies Based on Data: Use search intent data to refine your marketing strategies and improve targeting. For example, an international health supplement brand might shift focus to keywords like “organic supplements for energy” based on changing consumer interests.
Challenges and Considerations:
- Accuracy in Intent Analysis: Ensure that your analysis of search intent is precise to effectively target and engage users.
- Content Relevance: Align your content and advertising with the identified search intents to enhance user satisfaction.
- Data-Driven Adjustments: Regularly review and adjust your strategies based on search intent data to maintain effectiveness.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
