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To achieve a higher site ranking on Baidu, implementing targeted tactics that align with Baidu’s search engine algorithms is essential. Here are some key tactics to consider for boosting your site ranking.
- Optimize for Mobile Searches
With the increase in mobile usage in China, mobile optimization is critical. Ensure that your site is mobile-friendly and responsive. A global electronics brand improved its Baidu rankings by optimizing its mobile site, resulting in a 50% increase in mobile search traffic.
- Build High-Quality Local Backlinks
Acquiring high-quality backlinks from authoritative Chinese websites can significantly improve your site’s ranking. An international software company focused on building local backlinks, which led to a 40% increase in its Baidu rankings.
- Utilize Baidu’s Paid Advertising
Combine organic SEO efforts with Baidu’s paid advertising options for comprehensive visibility. A global retail brand used Baidu’s PPC advertising alongside its SEO strategy, resulting in a 45% increase in site traffic and improved rankings.
Case Study: Boosting Rankings Through Mobile Optimization and Local Backlinks
In 2024, a global health and wellness brand enhanced its Baidu site ranking by focusing on mobile optimization and acquiring high-quality local backlinks. By improving its mobile site performance and building relationships with local websites, the brand saw a 60% increase in site rankings and a significant boost in organic traffic. This case study demonstrates the effectiveness of combining mobile optimization with local backlink strategies.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
