(Source: https://pltfrm.com.cn)
Introduction
Migrating a website to target Chinese audiences comes with unique challenges, from compliance with local regulations to optimizing for Baidu’s algorithm. This article identifies key challenges businesses face during website migration and provides actionable solutions for overcoming them.
1. Compliance with Chinese Regulations
1.1 Securing an ICP License
The ICP license is mandatory for hosting a website in China. Begin the application process early and work with local agencies to ensure compliance. This license demonstrates legitimacy and avoids potential site blocking.
1.2 Adapting to Chinese Cybersecurity Laws
China’s strict data privacy and cybersecurity laws require companies to implement robust data management systems. Ensure your website complies with these regulations to avoid penalties or access restrictions.
1.3 Censorship Challenges
Certain types of content may be restricted or flagged in China. Conduct a thorough review of your website’s content to align with local cultural and legal standards.
2. Optimizing Website Speed
2.1 Leverage a Content Delivery Network (CDN)
Use a China-specific CDN to deliver your content more quickly to users across the country. A local CDN ensures faster loading times and improves user experience.
2.2 Reduce Page Load Time
Optimize images, compress files, and use lightweight code to enhance page load speed. Websites that load slowly often perform poorly on Baidu.
2.3 Test Speed with Local Tools
Tools like Baidu Speed Test can provide insights into how your site performs for Chinese users. Use this data to make iterative improvements.
3. Adapting to Baidu’s SEO Requirements
3.1 Prioritize Chinese Keywords
Conduct in-depth keyword research to understand the terms most commonly used by your target audience. Use localized language and phrases to improve Baidu rankings.
3.2 Create Baidu-Friendly Content
Develop content with shorter paragraphs, localized examples, and rich multimedia elements to cater to Chinese users’ preferences.
3.3 Enhance Mobile Optimization
Baidu prioritizes mobile-friendly websites. Use responsive designs and reduce heavy page elements to ensure seamless functionality across devices.
Case Study: A SaaS Company Addressing Compliance Challenges
A SaaS company faced challenges in meeting China’s regulatory requirements during their website migration. By partnering with local experts, they secured their ICP license and adapted their website to align with China’s cybersecurity laws. In addition, the company leveraged local CDNs and optimized for Baidu’s algorithm, resulting in a 50% increase in user engagement within three months.
Conclusion
Overcoming the challenges of website migration requires meticulous planning and localization expertise. With the right approach, businesses can successfully target Chinese audiences and maximize their online presence.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
