(Source: https://pltfrm.com.cn)
Successful market entry in China hinges on a well-executed localization strategy. Baidu Keyword Planner offers key insights for brands to adapt their marketing and content strategies to align with local preferences and improve market effectiveness.
Key Strategies for Utilizing Baidu Keyword Planner for Localization:
- Researching Local Keyword Trends: Leverage Baidu Keyword Planner to research local keyword trends and preferences. For example, an international home goods brand might find that keywords like “eco-friendly home products” are trending, guiding their product positioning and marketing messages.
- Customizing Content for Local Audiences: Tailor your content to meet local tastes and expectations using keyword insights. A global technology company might create content around keywords like “innovative tech solutions” to cater to Chinese consumers’ interests and needs.
- Refining Ad Targeting: Enhance ad targeting by focusing on keywords relevant to the local market. A travel agency could target keywords like “popular Chinese travel destinations” to attract potential travelers and increase campaign effectiveness.
- Understanding Regional Variations: Analyze regional keyword data to understand market variations and tailor your approach. For instance, an international fashion brand might adjust its strategies based on regional keyword performance, such as “traditional vs. modern fashion” in different areas.
- Adjusting Strategies Based on Insights: Continuously adjust your localization strategy based on keyword performance. An international automotive brand could monitor keywords like “luxury vehicles” and refine their marketing strategies to optimize results.
Challenges and Considerations:
- Local Adaptation: Ensure that localization strategies are well-adapted to local cultural norms and consumer behavior.
- Compliance: Adhere to local regulations and industry guidelines when implementing keyword-based strategies.
- Data Integration: Integrate keyword insights with broader marketing metrics for a comprehensive strategy.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
