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Introduction
For foreign companies entering China, organic search visibility is critical—but Baidu doesn’t operate like Google. From hosting laws to language nuances, the SEO environment is unique and complex. Without expert guidance, foreign companies risk wasting valuable time and resources. In this article, we explore how SEO services tailored for China help foreign businesses build presence, authority, and conversion through Baidu.
1. Hosting, Access, and Infrastructure Essentials
Compliance With ICP and Firewall
Foreign companies must navigate China’s internet policies, including the need for an ICP license. SEO consultants advise on licensing or partner hosting solutions to unlock indexing advantages.
Speed and Access Optimization
Consultants migrate websites to Alibaba Cloud or Tencent Cloud and implement local CDNs, ensuring fast loading speeds and full accessibility within China.
2. Strategic Localization of Content and Messaging
Creating Culturally Relevant Content
SEO consultants work with native writers to rewrite—not just translate—website content, landing pages, and product descriptions for better local resonance.
Baidu-Specific Keyword Planning
Baidu search terms often reflect different phrasing, buyer intent, and trends. Consultants use Chinese tools to build keyword lists aligned with local search behavior.
3. Technical SEO for China’s Search Engine Landscape
Meta Data and Crawl Optimization
Baidu bots favor structured metadata, shallow navigation depth, and clearly tagged HTML. Consultants optimize backend code for fast indexing.
Sitemaps and Robots.txt Adjustments
Foreign companies often forget to localize these files. SEO consultants ensure they’re configured to Baidu’s preferences and correctly submitted.
4. Link Building and Authority Signals
Local Media Backlink Strategy
High-authority backlinks from Chinese platforms like Sina, 36Kr, and Baijiahao are crucial for improving ranking and trust.
Community Engagement via Zhihu and Tieba
Foreign companies benefit from content seeded into popular forums and Q&A platforms. SEO consultants manage reputation and visibility in these social-search spaces.
Case Study: Central European Water Purifier Brand Boosts Search Presence
A water purifier brand from Central Europe sought visibility in China’s urban markets. Their SEO consultant rebuilt their Mandarin website using Baidu-compliant architecture and created city-specific content hubs based on local keywords. Link building focused on home appliance review portals and environmental health blogs. Within four months, their brand appeared on the first page for seven core keywords and gained a 50% increase in WeChat QR scans from organic traffic.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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