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As mobile usage continues to dominate in China, optimizing for mobile SEO on Baidu is essential for brands looking to maintain their online presence. Here’s how to enhance user experience for better rankings on Baidu’s mobile search.
- Prioritize Mobile-First Design
Baidu’s algorithms favor websites that are optimized for mobile devices. Prioritizing a mobile-first design ensures that your site is user-friendly and performs well on mobile platforms. A global fashion retailer implemented a mobile-first design, leading to a 25% increase in mobile search rankings.
- Optimize Page Speed for Mobile Devices
Page speed is a critical factor in Baidu’s mobile SEO. Ensuring that your site loads quickly on mobile devices can significantly improve your search rankings. An international tech company optimized its mobile site’s speed, resulting in a 20% decrease in bounce rates and a 30% improvement in search visibility.
- Focus on Mobile-Friendly Content
Content that is easily accessible and readable on mobile devices is crucial for mobile SEO. Ensuring that your content is concise, well-structured, and optimized for mobile users can enhance your site’s performance on Baidu. A multinational food brand revamped its content strategy for mobile users, leading to a 35% increase in mobile search traffic.
Case Study: Boosting Mobile Search Rankings Through Mobile-First Design
In 2024, a leading global beauty brand achieved significant success on Baidu’s mobile search platform by adopting a mobile-first design approach. After revamping its website to prioritize mobile users, the brand saw a 40% increase in mobile search rankings and a 25% growth in mobile-driven sales. This case study underscores the importance of mobile-first design in Baidu mobile SEO.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
