Effective backlink strategies are essential for improving Baidu search rankings, as Baidu’s algorithms heavily weigh the quality of external links. Here’s how businesses can refine their backlink strategies to gain a competitive edge.
- Targeting Local Directories
Local directories are a valuable source of backlinks that can improve your site’s local SEO on Baidu. A global retail chain listed their stores in popular Chinese local directories, leading to a 30% boost in local search visibility and a rise in Baidu rankings.
- Collaborating with Influencers
Partnering with Chinese influencers can help you secure backlinks from their high-traffic platforms. A global food and beverage company worked with top Chinese food bloggers, resulting in increased backlinks and enhanced Baidu SEO performance.
- Creating Engaging Infographics
Infographics are highly shareable content that can generate numerous backlinks. An international automotive brand created infographics about the Chinese auto market, which were widely shared on Chinese social media, leading to more backlinks and better Baidu rankings.
Case Study: Driving Baidu SEO with Local Directory Listings and Influencer Partnerships
In 2024, a global luxury brand achieved significant improvements in their Baidu search rankings by focusing on local directory listings and influencer partnerships. These tactics led to a 40% increase in backlinks and a 25% rise in organic traffic, showcasing the impact of comprehensive backlink strategies on Baidu SEO.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
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