(Source: https://pltfrm.com.cn)
Baidu Keyword Planner is a powerful tool for businesses looking to refine their market positioning in China. By effectively utilizing this tool, companies can align their market position with consumer needs and competitive dynamics.
Strategies for Using Baidu Keyword Planner for Market Positioning:
- Identify Key Market Trends: Use Baidu Keyword Planner to discover keywords that highlight current market trends. For example, an international fashion brand might target keywords like “sustainable fashion” to align with the growing trend towards eco-friendly products.
- Evaluate Competitor Keywords: Analyze the keywords used by competitors to understand their market positioning. For instance, a global electronics company can assess keywords like “cutting-edge technology” to differentiate their products and position themselves as innovators.
- Define Target Audience: Utilize keyword data to define and refine your target audience. For example, a global food brand can use keywords like “organic snacks for kids” to target health-conscious parents and position their products as ideal choices for families.
- Craft Targeted Messaging: Develop marketing messages that resonate with the insights gained from keyword research. For instance, an international home appliance brand might use keywords like “energy-efficient appliances” to position their products as eco-friendly and cost-saving.
- Adjust Positioning Based on Performance: Regularly review keyword performance and adjust your positioning strategy based on the data. For example, a global sportswear brand can track keywords like “performance running shoes” and refine their positioning to meet consumer expectations.
Challenges and Considerations:
- Keyword Relevance: Ensure that keywords accurately reflect your market positioning goals.
- Competitive Landscape: Continuously monitor competitors to maintain a competitive edge.
- Effective Messaging: Create marketing messages that clearly communicate your market positioning.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
