(Source: https://pltfrm.com.cn)
For international brands entering the Chinese market, effective localization is essential. Baidu Keyword Planner provides insights that help brands tailor their strategies to align with local market demands and cultural nuances.
Key Strategies for Utilizing Baidu Keyword Planner for Localization:
- Exploring Local Keyword Insights: Utilize Baidu Keyword Planner to explore local keyword insights and identify high-value keywords. For example, a global health brand might find that keywords like “Chinese herbal remedies” are popular, informing their product development and marketing strategy.
- Adapting Content for Local Relevance: Develop content that resonates with local audiences by focusing on relevant keywords. An international entertainment company might create content around keywords like “popular Chinese movies” to engage with local viewers.
- Optimizing Ad Campaigns: Use keyword insights to optimize ad campaigns for better results. A luxury retail brand could target keywords like “high-end fashion” to attract affluent consumers and enhance campaign performance.
- Addressing Regional Preferences: Tailor your approach based on regional keyword data to address local preferences. For example, an international food brand might adjust their offerings and marketing messages based on regional keywords like “regional cuisine specialties.”
- Continuous Strategy Refinement: Monitor keyword performance regularly to refine your localization strategy. An international tech firm could track keywords like “latest tech innovations” and adjust their marketing efforts based on performance metrics.
Challenges and Considerations:
- Cultural Fit: Ensure that your localization strategy fits local cultural and social norms.
- Regulatory Compliance: Follow local advertising regulations and industry standards when applying keyword-based strategies.
- Performance Tracking: Regularly track keyword performance to make informed adjustments and improve strategy effectiveness.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
