(Source: https://pltfrm.com.cn)
Baidu Keyword Planner is an essential tool for businesses aiming to enhance their keyword selection processes in China. By leveraging this tool, companies can optimize their digital marketing efforts and achieve better targeting and engagement.
Best Practices for Using Baidu Keyword Planner for Keyword Selection:
- Assess Keyword Potential: Utilize Baidu Keyword Planner to evaluate the potential of different keywords based on search volume and competition. For example, a global fashion brand might select keywords like “high-fashion accessories” to attract fashion-conscious consumers.
- Target Niche Keywords: Focus on niche keywords that cater to specific market segments. For instance, a global fitness company could target keywords like “customized workout plans” to appeal to individuals seeking personalized fitness solutions.
- Evaluate Keyword Trends: Analyze keyword trends to identify emerging opportunities and align your strategy with market developments. For example, an international tech firm might use keywords like “AI-driven gadgets” to stay ahead in the rapidly evolving tech landscape.
- Optimize for Local Preferences: Choose keywords that resonate with local consumer preferences and cultural nuances. For example, a global food brand can use keywords like “authentic Chinese cuisine” to cater to local tastes and preferences.
- Regularly Update Keywords: Continuously update your keyword list based on performance data and market changes. For example, a global entertainment provider might adjust keywords like “latest blockbuster movies” based on current trends and audience interest.
Challenges and Considerations:
- Keyword Alignment: Ensure selected keywords align with your overall marketing strategy and business objectives.
- Competitor Analysis: Monitor competitors’ keyword strategies to identify opportunities for differentiation.
- Performance Tracking: Regularly track keyword performance to refine your selection and achieve better results.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
