(Source: https://pltfrm.com.cn)
To maximize the impact of brand campaigns in China, leveraging Baidu Keyword Planner is crucial. Here’s a guide on how to use it effectively:
- Effective Keyword Selection: Utilize Baidu Keyword Planner to identify keywords that are most relevant to your brand. The tool’s data on search trends and keyword volumes can guide you in selecting terms that boost your brand’s visibility and relevance. Incorporate these keywords into your campaign content to attract a more targeted audience.
- Developing Resonant Brand Content: With insights from Baidu Keyword Planner, you can craft content that resonates with Chinese consumers. By aligning your brand messaging with popular local keywords, you ensure that your content addresses consumer needs and interests. This localized approach enhances your brand’s appeal and improves campaign effectiveness.
- Strategic Budget Allocation: The tool provides valuable information on keyword competitiveness and cost-per-click, allowing you to allocate your budget strategically. Focus on keywords that offer the best balance between cost and impact to optimize your brand campaign’s performance and achieve a higher return on investment.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
