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Off-page SEO plays a crucial role in determining your site’s performance on Baidu. Here’s how to leverage advanced off-page SEO techniques to improve your site’s search rankings and online presence in China.
- Creating Shareable Content
Content that is easily shareable on social media and other platforms can significantly boost your off-page SEO efforts. High-quality, engaging content that resonates with your target audience encourages sharing, which can lead to increased backlinks and improved search rankings. A global healthcare brand created informative infographics and articles that were widely shared on Chinese social media, resulting in a 25% increase in backlinks and higher Baidu rankings.
- Engaging with Influencers
Collaborating with influencers in your industry can enhance your brand’s visibility and credibility, leading to better off-page SEO results. An international beauty brand partnered with top Chinese influencers to promote their products, which led to a 35% boost in social media engagement and a subsequent rise in search rankings on Baidu.
- Optimizing for Local Citations
Local citations, such as mentions of your business on Chinese directories and review sites, can improve your site’s local SEO and Baidu rankings. A multinational restaurant chain optimized its listings on popular Chinese directories, resulting in a 30% increase in local search visibility and higher rankings on Baidu.
Case Study: Leveraging Influencer Partnerships and Shareable Content for SEO Success
In 2024, an international sportswear brand improved its Baidu search rankings by focusing on influencer partnerships and creating shareable content. These off-page SEO tactics led to a 40% increase in backlinks and a 20% rise in organic search traffic. This case study highlights the effectiveness of advanced off-page SEO strategies in driving better search performance on Baidu.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
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