(Source: https://pltfrm.com.cn)
Utilizing Baidu Keyword Planner to analyze search volume can significantly enhance the market entry strategies of overseas brands in China. It provides actionable insights into consumer behavior and market demand.
Key Strategies for Utilizing Search Volume Data:
- Market Research: Search volume data from Baidu Keyword Planner is invaluable for market research. Brands can identify which keywords are frequently searched by consumers, providing insights into market demand. For example, high search volume for “organic skincare products” can guide a skincare brand to focus on organic product lines.
- Content Strategy: Developing a content strategy based on search volume data ensures that brands create relevant and engaging content. If a tech brand finds high search volume for “how to set up a smart home,” it can produce tutorials and guides to attract and engage this audience.
- Paid Advertising: Search volume data helps brands optimize their paid advertising campaigns. By targeting high-volume keywords, brands can increase the effectiveness of their ads and achieve better ROI. For instance, a travel brand might focus its ad spend on “best travel destinations in China” to attract more clicks and conversions.
- Trend Identification: Monitoring search volume trends enables brands to identify emerging trends and adjust their strategies accordingly. For example, if there is a rising trend in searches for “sustainable fashion,” a fashion brand can pivot towards promoting its eco-friendly products.
- Local Market Adaptation: Search volume data helps brands adapt their offerings to local market needs. If a food brand sees high search volume for “healthy snacks,” it can introduce products that cater to health-conscious Chinese consumers.
Challenges and Considerations:
- Continuous Monitoring: The Chinese market is dynamic, and consumer preferences can change rapidly. Brands must continuously monitor search volume data to stay updated with market trends.
- Integration with Other Data: Search volume data should be integrated with other market insights and consumer data for a comprehensive understanding.
- Cultural Relevance: Ensuring that keywords are culturally relevant is essential for effective marketing. Brands should work with local experts to select and optimize keywords.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
