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Keyword expansion is a key component of successful SEM strategies, and Baidu Keyword Planner provides essential tools for optimizing keyword strategies. Here’s how to effectively use Baidu Keyword Planner to enhance keyword expansion and improve SEM performance.
- Discovering High-Potential Keywords
Baidu Keyword Planner helps in discovering high-potential keywords by generating a list of related terms based on a seed keyword. The tool provides valuable data on search volume, competition, and CPC, allowing marketers to identify keywords with high potential for driving traffic and conversions.
- Tracking Keyword Performance
Tracking keyword performance is essential for refining SEM strategies. Baidu Keyword Planner offers insights into keyword performance metrics, such as search volume fluctuations and competition levels. By monitoring these metrics, marketers can adjust their keyword strategies to maintain optimal performance.
- Exploring Long-Tail Keywords
Long-tail keywords often have lower competition and higher conversion potential. Baidu Keyword Planner assists in identifying long-tail keywords that are relevant to your business. Targeting these keywords can help in reaching a more specific audience and improving the relevance of your SEM campaigns.
- Optimizing Ad Spend
Effective keyword expansion also involves optimizing ad spend. Baidu Keyword Planner’s CPC data helps in setting appropriate budgets and bids for each keyword. By focusing on high-performing keywords and adjusting bids based on performance, marketers can maximize their ROI and achieve better results.
Case Study: Optimizing Keyword Expansion for the 2024 Spring Festival
For the 2024 Spring Festival, a travel agency used Baidu Keyword Planner to refine their keyword expansion strategy. By focusing on high-potential and long-tail keywords, the agency saw a 45% increase in search traffic and a 30% improvement in conversion rates. The data-driven approach to ad spend also led to a more efficient use of the marketing budget.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！ info@pltfrm.cn
