(Source: https://pltfrm.com.cn)
Baidu Keyword Planner offers valuable insights for increasing brand awareness through effective keyword targeting. Utilizing this tool allows businesses to enhance their visibility and build a strong market presence.
Effective Tactics for Using Baidu Keyword Planner to Enhance Brand Awareness:
- Analyze High-Volume Keywords: Use Baidu Keyword Planner to find keywords with high search volumes related to your brand. For example, an international food brand might target keywords like “organic food benefits” to capture the attention of health-conscious consumers.
- Create Engaging Content: Develop content around popular keywords to boost your brand’s online presence. For instance, a global electronics brand could create content related to keywords like “smart home technology” to attract tech-savvy audiences.
- Design Targeted Advertising Campaigns: Utilize keyword insights to craft ad campaigns that increase brand awareness. For example, an international sports brand might focus on keywords like “sports equipment reviews” to reach athletes and sports enthusiasts.
- Track and Optimize Keyword Performance: Regularly monitor keyword performance and adjust your strategy to enhance brand visibility. For instance, a global beauty brand might track keywords like “beauty tips” and refine their campaigns based on performance data.
- Incorporate Seasonal and Trendy Keywords: Use seasonal and trending keywords to align with market trends and boost brand awareness. For example, a global retail brand could use keywords like “holiday shopping deals” to increase visibility during peak shopping seasons.
Challenges and Considerations:
- Keyword Alignment: Ensure keywords align with your brand’s message and target audience for effective awareness-building.
- Budget Management: Manage your ad budget based on keyword performance to maximize brand visibility.
- Competitive Monitoring: Stay ahead of competitors by analyzing keyword trends and adjusting your strategy accordingly.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
