(Source: https://pltfrm.com.cn)
Introduction
The structure of your website is one of the most crucial aspects of SEO, particularly for Baidu. If your site isn’t structured correctly, it could be difficult for both users and search engines to navigate, which can negatively affect your SEO performance. This article highlights best practices for building a Baidu-friendly site taxonomy that increases your chances of ranking higher in search results.
1. Simple and Clear Site Architecture
1.1 Categorization and Subcategories
Organize your site into logical categories and subcategories that are intuitive for users. Baidu’s search algorithm favors well-organized sites that guide users toward relevant content.
1.2 URL Optimization
Ensure your URLs are short, descriptive, and relevant to the content on the page. Simple URLs like www.yoursite.com/category/subcategory will rank better than long, complex URLs.
2. Localizing Your Site Taxonomy
2.1 Chinese Keywords for SEO
Integrating keywords relevant to Chinese consumers is essential for improving rankings on Baidu. Make sure that each category and subcategory is named with local keywords.
2.2 Avoiding Over-Optimization
While localization is important, avoid stuffing too many keywords into category names or URLs. This can be detrimental to your SEO rankings.
3. User-Friendliness and Navigation
3.1 Simplified Navigation
A user-friendly site layout with easily accessible menus will keep visitors on your site longer. Baidu values sites that provide good user experience, which can result in higher rankings.
3.2 Clear Calls-to-Action
Use clear and strategic calls-to-action (CTAs) to guide users through your site. These should be placed in key areas of your site to enhance navigation and increase engagement.
4. Baidu’s Preference for Mobile-Friendly Websites
4.1 Mobile Site Optimization
With more Chinese consumers browsing the web on mobile devices, having a mobile-optimized site is crucial for good rankings. Baidu prioritizes mobile-responsive sites.
4.2 Streamlining Mobile Navigation
Ensure that your mobile site has simplified navigation, as complex menus can deter users from engaging with your site.
5. Case Study: E-Commerce Brand Success with Baidu-Friendly Site Structure
An overseas e-commerce brand implemented a mobile-first approach and localized their site’s taxonomy. They optimized URLs, used Chinese keywords in categories, and simplified their navigation. Within three months, the brand saw a 50% increase in traffic from Baidu and a 30% improvement in conversion rates.
Conclusion
Optimizing your site’s taxonomy for Baidu is critical to improving search rankings and user engagement. By simplifying your site structure, integrating localized keywords, and optimizing for mobile, you can enhance your visibility in China’s competitive digital market.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
