(Source: https://pltfrm.com.cn)
Introduction
For brands aiming to thrive in Chinese digital markets, ensuring website accessibility is crucial for search engine optimization on Baidu. This article outlines key strategies to enhance accessibility and thereby improve SEO performance.
1. Implementing Accessibility Standards
1.1 Adhering to WCAG Guidelines
Following Web Content Accessibility Guidelines (WCAG) can help ensure that your website is usable by all. These guidelines include essential practices like providing text alternatives for non-text content and ensuring that all functionalities are accessible via a keyboard.
1.2 Compliance with Chinese Regulations
Understanding and complying with Chinese regulations regarding internet accessibility is vital. This not only helps in creating a more inclusive website but also mitigates legal risks associated with non-compliance.
2. Creating Engaging Content
2.1 Multimedia Use
Incorporating various forms of content, such as videos and infographics, can enhance user engagement. However, it’s crucial to provide captions and descriptions to ensure that all users can access the information.
2.2 Localized Content
Creating content that resonates with local audiences improves accessibility and engagement. Localizing your content not only increases relatability but also enhances searchability on Baidu.
3. Streamlining Your Website’s Design
3.1 Simplified Layout
A clean and simple layout can significantly improve user navigation. Avoiding cluttered designs helps users focus on essential information and find what they need quickly.
3.2 Color Contrast and Readability
Using high-contrast colors can enhance text readability, especially for users with visual impairments. Ensure that your site’s color scheme meets accessibility standards to cater to all users.
4. Encouraging User Feedback
4.1 Feedback Mechanisms
Implementing feedback tools on your website can help you understand user experiences better. Actively soliciting feedback allows you to make informed adjustments, improving overall accessibility.
4.2 Continuous Improvement
Using user feedback for continuous website improvement fosters a culture of accessibility. This iterative approach ensures that your website evolves to meet the needs of all users effectively.
5. Case Study: A Health Tech Company’s Digital Transformation
A health technology company recognized the importance of accessibility and made significant changes to their website. By adhering to WCAG guidelines and simplifying their layout, they saw a 60% increase in user engagement and a noticeable improvement in their Baidu search rankings.
Conclusion
Accessibility is a vital component of any successful digital strategy in China. By implementing best practices for accessibility, brands can enhance their SEO performance and create a more inclusive online environment.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
