(Source: https://pltfrm.com.cn)
Introduction
AI-powered real-time translation is enabling overseas brands to scale live e-commerce operations in China. By delivering accurate and instant translations, brands can host multilingual sessions, engage a broader audience, and increase sales without language limitations.
1. Expanding Reach Through Multilingual Content
1.1 Voice-to-Text Translation
AI can convert live speech into multiple languages for viewers in real-time. This allows overseas brands to host sessions in their native language while Chinese audiences experience fluent translations.
1.2 Multi-Language Subtitles
Subtitles generated by AI help viewers follow live streams more effectively, especially in noisy or fast-paced sessions. Accurate captions improve comprehension and encourage longer viewing times.
2. Engaging a Broader Audience
2.1 Interactive Question Translation
AI translates audience questions instantly, allowing hosts to respond accurately and promptly. This boosts engagement and helps maintain a lively, responsive session.
2.2 Inclusive Promotions
Brands can provide discount codes or limited-time offers in multiple languages. AI ensures that all viewers, regardless of language, can participate, enhancing inclusivity and sales potential.
3. Strategic Insights from AI Data
3.1 Understanding Viewer Preferences
Translation analytics reveal which products or promotions attract attention across different language groups. Brands can tailor content to audience preferences, improving session effectiveness.
3.2 Optimizing Marketing Campaigns
Insights from multilingual interactions help overseas brands plan future live streams, adjust messaging, and forecast demand in the Chinese market more accurately.
4. Case Study: Canadian Kitchenware Brand
A Canadian kitchenware brand leveraged AI real-time translation for its Chinese live e-commerce streams. Both spoken demonstrations and chat interactions were translated instantly, increasing participation by 48%. Sales grew by 38%, and the brand successfully reached new regional markets without additional language barriers.
Conclusion
AI real-time translation allows overseas brands to scale live e-commerce in China efficiently while breaking language barriers. Accurate, instant translation improves engagement, broadens audience reach, and drives higher conversions.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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