Douyin is the Chinese version of TikTok, a short video app. Actually, the apps are identical and belong to the same group: Bytedance. Douyin is extremely popular and addictive. It has recently launched affiliate marketing tools for its users and brands and even Douyin eCommerce. Paid ads on Douyin are very effective because of the app’s sophisticated targeting algorithm, and they are relatively cheap, especially when compared to WeChat.
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