Key Opinion Leaders (KOLs) in lifestyle communities, entertainment platforms and Taobao are not only representatives of Chinese consumers, but also a bridge for the brand to communicate with the majority of consumers. KOLs are very good at communicating the right brand message, promoting the product to their target audience and leading to effective sales conversions. Influencer campaigns can be incredibly efficient.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific. Search pltfrm for a free consultation！
