(Source: https://pltfrm.com.cn)
AI live streaming is transforming shopping experiences during the Chinese New Year, offering new opportunities for engagement and sales. Here’s how AI is enhancing live-streamed events for this festive season.
- AI-Powered Festive Campaigns
AI is driving innovative festive campaigns during Chinese New Year live streams. A major fashion retailer used AI to create interactive campaigns with live virtual fashion shows and real-time promotions. This strategy led to a 45% increase in viewer interaction and a significant boost in holiday sales.
- Real-Time Personalization
AI technology enables real-time personalization of shopping experiences. For example, a top electronics brand utilized AI to analyze viewer data and offer personalized product recommendations during its Chinese New Year live stream. This personalization led to a 30% increase in sales and enhanced overall viewer satisfaction.
- Interactive Shopping Experiences
AI enhances interactive shopping experiences by providing dynamic and engaging content. A leading food and beverage brand implemented AI to offer live cooking demonstrations and real-time product suggestions during its Chinese New Year live stream. This approach resulted in a 35% increase in viewer engagement and higher holiday sales.
Case Study: AI-Driven Success During Chinese New Year
In early 2024, a global home goods brand leveraged AI to enhance its Chinese New Year live-streamed event. The AI-powered features, including interactive product showcases and real-time feedback mechanisms, resulted in a 50% increase in viewer engagement and a significant rise in sales.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
