(Source: https://pltfrm.com.cn)
In China, traditional reach and impressions are no longer enough. The PR campaigns that actually move market share in 2025 are measured by private traffic growth, search index dominance, and sales attribution. Here are the seven metrics that separate winning overseas brands from the rest.
1. WeChat Index & Search Volume Lift
1.1 Brand Name Index Surge Within 72 Hours Top PR events now trigger 300–1000% spikes in WeChat Index for the brand name — this is the fastest indicator of topic heat.
1.2 Baidu Index Peak & Sustained Elevation Successful campaigns maintain Baidu Index above 3× baseline for at least 30 days, directly correlating with organic traffic increase.
2. Xiaohongshu Note Volume & Ranking Takeover
2.1 First-Page Keyword Occupation Rate Within 7 days of PR launch, overseas brands aim to occupy 50–80% of the first three pages for core category keywords with branded or UGC notes.
2.2 User-Generated Note Volume The gold standard: 1,000–10,000 authentic notes created within two weeks, driving long-tail search dominance.
3. Private Domain Member Acquisition Volume & Cost
3.1 Direct PR-to-Private Traffic Conversion Best campaigns achieve 8–15% of exposed users entering WeChat ecosystems through QR codes planted in PR content.
3.2 Cost Per Private Domain Add Top-performing PR drops this below RMB 8–15 per high-quality member (vs. RMB 50–120 via paid ads).
4. Share of Voice vs Competitive Set
4.1 Media Sentiment & Volume Share Brands now track percentage of positive coverage vs top 3–5 competitors across Weibo, Douyin, and traditional media.
4.2 KOL Spontaneous Mention Rate Winning PR generates 40–60% of total KOL mentions without paid cooperation.
5. E-commerce Platform Search & Sales Lift
5.1 Tmall/Taobao/JD Brand Search Volume Increase Direct correlation: every 100% search lift equals 25–40% GMV growth in the following 30 days.
5.2 Douyin Shoppable Content Exposure PR-driven content appearing in “For You” feeds generates 3–8× normal daily sales.
Case Study: Spanish Olive Oil Brand Achieves 420% Sales Growth from One PR Event Working with Some international agency, the brand launched “Mediterranean Diet Week” with CCTV health channel coverage + 400 Xiaohongshu doctor KOL notes. Result: WeChat Index peaked at 1,200% lift, 180,000 new private-domain members added in 14 days at RMB 11 cost per head, and sustained 420% YoY sales growth for six consecutive months.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands successfully localize and dominate the Chinese market for over 10 years. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
