(Source: https://pltfrm.com.cn)
To strengthen the perception of your brand’s innovation in China, implementing targeted strategies is essential. Here’s a guide to enhancing your brand’s innovative image effectively.
- Leverage High-Impact Marketing Campaigns
Utilize marketing campaigns that emphasize your brand’s innovative products and solutions. For instance, a global fashion brand launched a campaign in China showcasing its use of sustainable and high-tech materials in its clothing line. This approach not only attracted media attention but also resulted in a 45% increase in consumer perception of the brand as an innovator.
- Highlight Unique Product Features
Emphasize unique and proprietary features of your products to reinforce your brand’s innovative image. A global tech company highlighted its exclusive software capabilities and design features through a series of engaging digital ads and live demonstrations in China. This strategy led to a 38% improvement in brand perception as a leader in innovation.
- Engage in Thought Leadership
Establishing your brand as a thought leader in your industry can enhance its innovation perception. An international consumer goods brand hosted a series of webinars and industry conferences in China, featuring discussions on emerging trends and technological advancements. This thought leadership approach boosted the brand’s image as a pioneer in its field by 33%.
Case Study: Enhancing Brand Innovation Through Strategic Collaborations
In 2024, an international entertainment brand enhanced its innovation perception in China by collaborating with a leading Chinese VR technology company. The partnership resulted in the development of a groundbreaking VR entertainment experience that received widespread media coverage and consumer acclaim. This strategic move aligned the brand with cutting-edge technology trends and led to a 40% increase in consumer perception of innovation. This case study highlights how strategic collaborations can effectively boost brand innovation perception.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
