Source: https://pltfrm.com.cn
Activating social media influencers for events in China can significantly amplify your brand’s reach and engagement. Here are key strategies to successfully leverage influencers for event marketing:
Identifying Relevant Influencers
Carefully select influencers whose followers match the target audience for your event. Their thematic focus should align with your event’s theme and objectives.
Clear Event Briefing
Provide influencers with a clear briefing about the event, including its goals, key messages, and any specific content or interaction requirements.
Content Co-Creation
Collaborate with influencers to co-create content that resonates with their style and your event’s branding, ensuring authenticity and audience appeal.
Event Promotion
Utilize influencers’ reach to promote the event, using a mix of content formats such as预热(warm-up) posts, live streaming, and post-event highlights.
On-Site Engagement
Encourage influencers to engage with attendees at the event, fostering a dynamic atmosphere and creating shareable moments.
Leverage Live Streaming
Leverage the popularity of live streaming by having influencers broadcast the event in real-time, reaching a wider audience beyond the event venue.
Post-Event Content
Plan for post-event content that recaps the highlights and maintains the momentum generated by the event, extending its impact.
Tracking and Analysis
Track the performance of influencer-generated content during the event using analytics tools to measure engagement and ROI.
Compliance with Regulations
Ensure all influencer activities comply with Chinese regulations regarding event promotions and influencer marketing.
Follow-up and Relationship Building
After the event, follow up with influencers to express gratitude, share the event’s success, and discuss potential future collaborations.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing, and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America, and Asia Pacific. Search pltfrm for a free consultation!
Contact us at info@pltfrm.cn or visit www.pltfrm.cn for more information.
