Social Media Influencer Disclosure Requirements in China: Maintaining Transparency and Compliance

Source: https://pltfrm.com.cn

In China, social media influencers are subject to strict disclosure requirements to ensure transparency and protect consumers from misleading advertising. Here’s what influencers and brands need to know:

Clear Identification of Sponsored Content

Influencers must clearly identify sponsored content to distinguish it from their regular posts. This can be done using hashtags, disclaimers, or other clear language.

Compliance with Advertising Laws

China’s advertising laws require influencers to comply with specific regulations regarding endorsements and product promotions to avoid legal repercussions.

Transparent Disclosure of Partnerships

Influencers should disclose their partnerships with brands, including the nature and extent of the collaboration, to maintain credibility with their audience.

Accurate Representation of Product Features

When promoting products, influencers must provide accurate information about the features, benefits, and potential drawbacks to avoid misleading consumers.

Regulatory Updates and Changes

Stay informed about updates and changes to the regulatory landscape in China, as non-compliance can result in penalties for both influencers and brands.

Use of Standardized Disclosure Language

Some platforms and regulatory bodies may provide standardized language for disclosures, which influencers should utilize to ensure consistency.

Avoiding Deceptive Practices

Influencers must avoid practices that could be considered deceptive, such as using fake followers or artificially inflating engagement metrics.

Education and Training for Influencers

Provide education and training for influencers on the importance of disclosure and the specific requirements they must follow.

Monitoring and Enforcement

Brands should actively monitor influencer content to ensure ongoing compliance with disclosure requirements and take corrective action if necessary.

PLTFRM is a French-Chinese joint venture branding consultancy founded in 2012. We combine practical strategy, marketing, and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America, and Asia Pacific. Search pltfrm for a free consultation!

Contact us at info@pltfrm.cn or visit www.pltfrm.cn for more information.


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